The Supreme-branded edition of the New York Post is being sold for over $250

Post CEO Jesse Angelo: “We knew that this would be a collector’s item.”

August 13, 2018

The Supreme logo continues to prove that it’s among some of the most valuable iconography in streetwear, with its mere presence holding the ability to increase greatly the price of hoodies, shoes, and now… Daily newspapers?

New York Post on newsstands now. @nypost

A post shared by Supreme (@supremenewyork) on

The New York Post hit newsstands this morning featuring a Supreme-ified cover; the branding part of a paid wraparound campaign that coincides with the release of the fashion empire’s 2018 Fall/Winter collection, out this week. Weekday issues of the newspaper usually retail for $1 USD – but copies of today’s edition are already resurfacing online on sites such as eBay for as much as $250. Unfortunately, for those who want to join in on the reselling fun, reports indicate newsstands to already be sold out of copies across the New York City area.

Post CEO Jesse Angelo welcomed the sneaker-fication of his paper with open arms, admitting that since “Supreme is such a cool brand and we have so much affinity, to the design kinship of the logos, to being bold, and never shy, and New York-based,” he was already convinced “that this would be a collector’s item.”

In addition to eBay, those lucky enough to cop today’s edition have entered a social media frenzy trying to hawk it over Twitter by way of open DMs:

Supreme’s new collection also apparently contains branded ladders, toy cars, and throat lozenges – meaning that the resell market is about it get even weirder.

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