You’ve been pronouncing Tove Lo’s name wrong this whole time

Don't worry, we have too.

October 6, 2017

Tove Lo’s new video is a revelation. Aside from the fact that it’s called “Disco Tits,” yes, DISCO TITS, its a 6-plus minute romp that features psychedelic drug use, puppet road head (on a road trip) and a prolonged argument about barbecue sauce.

But at the start, we learned we’ve been goofing this entire time. We’ve always the Swedish star (real name Ebba Tove Elsa Nilsson) to “Tove Lo,” pronounced like “Grove Lo” or “Stove Lo.” But turns out, it’s actually more like “Tovah Loo.”

Here, let’s just let her show you how:

As for the “Disco Tits” video, you can, should, and—let’s face it, will—watch it in full, here:

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